Great products need great listings. Our catalog team creates and continuously optimises product pages across marketplaces — drawing on experience from tens of thousands of SKUs.
A marketplace listing is your shelf display, sales pitch and search ad — all in one. Happy Ecom's catalog specialists build listings that rank, convert and comply with each platform's evolving requirements.
From launch photography and A+ content to keyword strategy, competitive pricing and promotional calendars — we manage the full catalog lifecycle for brands in our portfolio. Listings are never 'set and forget'; they are monitored, tested and improved weekly.
What we handle
Product photography direction, editing and marketplace image compliance
A+ content, brand store pages and enhanced brand content (EBC)
Title, bullet and backend keyword optimisation for search ranking
Competitive pricing analysis and dynamic repricing rules
New product launch playbooks across multiple marketplaces simultaneously
Catalog health audits — suppressed listings, variation errors, policy flags
How it works
Audit & planWe review existing catalog health, search visibility and conversion metrics to build a prioritised optimisation roadmap.
Create & launchNew SKUs get compliant imagery, copy and attributes tailored to each marketplace's algorithm.
Optimise continuouslyKeywords, pricing and content are refined based on search rank, CTR and conversion data.
Protect catalog healthSuppressions, policy violations and variation breaks are resolved before they impact sales.
Why it matters for partner brands
Higher search visibility and click-through rates
Improved conversion from professional, compliant listings
Faster time-to-market for new product launches
Brands avoid the cost of building an in-house catalog team
